Build Digital Behaviors
to keep ahead of
the Bad Guys
Stick your toe in the water
Explore PhishMarket
PhishMarket is a Behavior-Designed Awareness Program
- Security awareness micro-lessons designed to build healthy digital habits.
- Based on best practice behavior-design principles.
- Average staff time during training is approximately 2 to 4 minutes a day.
- Trains users on how to spot phishing and other types of social-engineering.
- Trains users on the underlying biases that hackers use to lower our defenses.
- Uses positive reinforcement and consistent micro-exposure to yield behavior change
The PhishMarket is a complete “plug and play” package. By taking the burden off clients to implement and maintain security awareness training, we reduce their operational overhead while maximizing digital awareness.
We are not rational animals. Indeed many of our actions are prompted by behavioral biases and heuristics. Hackers know these biases well and use them to induce us to click on a phish or fall for a social engineering exploit.
PhishMarket empowers you to fight back.
Applying Behavior-Design and a Personal Touch to Digital Awareness
PhishMarket is designed to create new, cyber aware habits that protect your employees, your data and your reputation.
The success of our program is based on behavior design techniques that focus on growing good digital habits through positive reinforcement and transparency.
We also train users to defend themselves against attempts by hackers to leverage behavioral biases.
At the root of it all, what sets PhishMarket apart is that we view cybersecurity as a human issue. Your staff is not simply subject to a security awareness tool. Our program actively engages your staff in an interactive experience that reinforces the learning and supports creating new digital habits.
PhishMarket produces behavior changes that drive measurable improvements. Our program has reduced phish susceptibility 55% over industry average.
(source: 2020 Verizon DBIR, Designed Privacy 2019 results)
How it works
What Businesses Are Saying
“The practice of protecting critical systems and sensitive information from digital attacks is of crucial importance to our firm. Part of having a comprehensive cybersecurity strategy is making sure our team is up to date on cybersecurity trends and best practices. Designed Privacy has provided our organization with employee cybersecurity awareness training that is fun and interactive, but also effective and easy for us to keep up with. The few minutes spent each day during a training campaign is invaluable to the overall health of our cybersecurity protocols.”
“All end users, including IT personnel, can fall for well-designed phishing and other email attacks. Continued education and vigilance training is vital to stay alert and informed about all of the possible threads that can come to you via email. The training by Designed Privacy has helped our company identify real threats and our staff found the program extremely helpful. I would absolutely recommend this program to any organization looking to improve their digital habits and overall cybersecurity.”
Designed Privacy has really helped our company’s employees and sales staff become more aware of cyber risk. The training is first rate, engaging and effective.
Fun and engaging are not typically words that come to mind when you think of cybersecurity training. However, the PhishMarket program through Designed Privacy is just that. The modules are interesting and interactive while being short enough to drive participation and compliance on the team. As a leading data and analytics service organization, privacy and mitigating cybersecurity risks are essential for Wavicle and our clients; we’re glad to have a partner like Designed Privacy to help.
Pricing and Enrollment
Firms with less than 100 Employees
PhishMarket Standard -- Small Business
$1,500 per Year
- Available to Firms with less than 100 Employees
- Behavior-Designed Security Awareness Program
- Monthly Phish Testing
- Semi-Annual Micro-Lessons / Phish Simulation Training
PhishMarket Comprehensive
$2,000 per Year
- Available to Firms with less than 100 Employees
- Behavior-Designed Security Awareness Program
- Monthly Phish Testing
- Quarterly Micro-Lessons / Phish Simulation Training
Firms with 100+ Employees
PhishMarket Standard - Enterprise
$15 per Employee per Year
- Available to Firms with 100+ Employees
- Semi-Annual Micro-Lessons / Phish Simulation Training
- Monthly Phish Testing
- Ability to Report by Department
- Dedicated Account Rep
PhishMarket Comprehensive - Enterprise
$20 per Employee per Year
- Available to Firms with 100+ Employees
- Quarterly Micro-Lessons / Phish Simulation Training
- Monthly Phish Testing
- Ability to Report by Department
- Dedicated Account Rep
Learn how we designed PhishMarket™
Read the Stanford Peace Innovation Lab article on how we tested our approach to sustained security awareness behavior change
